Marketing and Sales Management

The objective of this course is to facilitate understanding of the conceptual framework of
Marketing and Sales and its applications in decision making under various environmental
constraints.
This course covers following areas
1- Principles and Practices of Management
2- Managerial Economics
3-Human Resource Management
4- Accounting and Finance for Managers
5- Marketing Management
6- IT & Systems in Management
7- Business Environment and Business Law
8- Operations Management
9- Entrepreneurship
10- Sales and Distribution Management
11- Consumer Behavior
12- Advertising and Communication Management
13- Strategic Marketing
14- Business Research Methodology
15- International Marketing
16- Marketing of Services
17- Retail Management
18- Business Policy and Strategy
19- Business Ethics and Corporate Governance
20- Project Work